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MY PATH
PROFESSIONAL

With over 15 years of experience , I have worked at the intersection of design, innovation, and strategy, leading everything from product development to the creation and management of state open innovation programs and acceleration of deeptech startups.

My training in Industrial Design and Digital Design gave me the foundation to structure creative and applied solutions , and my career path has been consolidated in leading multidisciplinary teams , designing strategic programs, and coordinating between startups, companies, and science and technology institutions.

Today, my work focuses on bridging the gap between technology and the market , transforming research and innovation into viable, scalable businesses with a real impact on the industry.

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2021 - 2022

UFFO

FOUNDER

Founder of a pop-up brand with a new perspective on creating products from the additive manufacturing process: ecologically correct, without waste, on demand and totally design oriented. Expected to last 12 months.

2012 - 2021

SENAI INSTITUTE OF TECHNOLOGY

ENTREPRENEURSHIP AND INNOVATION SUPERVISOR

Responsible for the development of design projects, presenting solutions for various areas of the industry, from plastic spoons to electric cars. Creative consultancy, applied design research, focused on user experience, circular economy and based on applied consumer sciences.

2010 - 2012

INCOM PACKING

PRODUCT DESIGNER

Cosmetic packaging development, 3D modeling, graphic designs, production feasibility, budget checklists, prototype and mold approval, market research, engineering support and international experience.

2007 - 2010

IMT (University)

GRADUATION PRODUCT DESIGN

Knowledge in product design, 3d modeling, product creation, creativity concepts, color and shape studies, prototyping, manual and digital rendering and industrial processes.

2006 - 2010

ITAMBE GROUP

MARKETING ANALYST

Development of institutional campaigns,  digital and graphic advertising, visual identities and strategy for internal campaigns, social media and  institutional presentations.

2022 - 2023

SENAI

ENTREPRENEURSHIP AND INNOVATION SUPERVISOR

Responsible for the development of design projects, presenting solutions for various areas of the industry, from plastic spoons to electric cars. Creative consultancy, applied design research, focused on user experience, circular economy and based on applied consumer sciences.

2023

SENAI

INDUSTRIAL ENTREPRENEURSHIP SUPERVISOR

Industrial Entrepreneurship Supervisor for the State of São Paulo, with the mission to establish a strong ecosystem, drive open innovation, support and lead startups and promote an entrepreneurial culture for the state's industries.

2005 - 2006

INFORM

WEB DESIGNER

Digital ad creation  e layouts for promotional websites, 2D animations, presentations and event logo redesign.

2005 - 2007

UAM (University)

GRADUATION DIGITAL DESIGN

Graphic design, digital editing tools, animation and 3D modeling, art history, photography, hand-drawn illustration, creation concepts and contemporary design study.

2003 - 2004

BOHM

PROGRAMMER

Development of logical business management systems, technical service support, database expertise, business management and administration concepts.

AWARDS AND RECOGNITION

More than 20 design awards and recognitions won in the last 10 years.

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DEPOSITIONS
AND INTERVIEWS

Collection of articles, reports and events in which I had the opportunity to participate over the last few years

© 2025 by Guilherme Castellini

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